A key chain from the local car dealership, a t-shirt from last year’s downtown fun run and calendar with coupons from the local pizza place - you probably do not have to go very far to see an example of a promotional product.
Promotional products are items decorated with an advertising message that are distributed to a targeted audience to achieve a specific business goal. No other advertising media is more effective at creating a lasting, positive impression. Your message placed on the right promotional product will be well received and keep your message top-of-mind for weeks, months, and even years.
How can you be sure? Try this – have you ever received a pen, calendar, key tag or cap from a business you frequent? The answer is probably "yes." Now, without looking, can you recall who gave it to you? You probably can, and you have just experienced how effective promotional advertising works.
If you like numbers, consider the results of a 2010 Advertising Specialty Institute (ASI) study* on the effectiveness of promotional products. 84% of those surveyed remembered the advertiser on the product they received, 42% have a more favorable impression of the advertiser and 62% had done business with the advertiser after receiving the product. The survey also found that promotional products are more cost effective than traditional forms of advertising (TV, radio and print).
Several factors go into choosing the right products, but a good place to start is the recipient, as their reaction will ultimately determine the success of your choice. Since the goal of any promotional product is to provide visibility to your brand or message, think about what your target recipient will think is useful or “cool.” The more the product fits in the recipient’s lifestyle, the more it will be used and seen, thus increasing its advertising value.
Promotional products are an advertising medium that generates goodwill, increases referrals, improves ROI, and compliments other advertising media. They are relevant to any audience and specialized categories can meet specific needs or initiatives like eco-friendly or USA made. Promotional products anytime you want to increase your visibility, make an event more memorable, or achieve a marketing goal.
Promotional products are items decorated with an advertising message that are distributed to a targeted audience to achieve a specific business goal. No other advertising media is more effective at creating a lasting, positive impression. Your message placed on the right promotional product will be well received and keep your message top-of-mind for weeks, months, and even years.
How can you be sure? Try this – have you ever received a pen, calendar, key tag or cap from a business you frequent? The answer is probably "yes." Now, without looking, can you recall who gave it to you? You probably can, and you have just experienced how effective promotional advertising works.
If you like numbers, consider the results of a 2010 Advertising Specialty Institute (ASI) study* on the effectiveness of promotional products. 84% of those surveyed remembered the advertiser on the product they received, 42% have a more favorable impression of the advertiser and 62% had done business with the advertiser after receiving the product. The survey also found that promotional products are more cost effective than traditional forms of advertising (TV, radio and print).
Several factors go into choosing the right products, but a good place to start is the recipient, as their reaction will ultimately determine the success of your choice. Since the goal of any promotional product is to provide visibility to your brand or message, think about what your target recipient will think is useful or “cool.” The more the product fits in the recipient’s lifestyle, the more it will be used and seen, thus increasing its advertising value.
Promotional products are an advertising medium that generates goodwill, increases referrals, improves ROI, and compliments other advertising media. They are relevant to any audience and specialized categories can meet specific needs or initiatives like eco-friendly or USA made. Promotional products anytime you want to increase your visibility, make an event more memorable, or achieve a marketing goal.
Contact http://nolimitpromo.com/ for all your promotional product needs - mention this post and receive a free 1 hour marketing consult.
Wonderful blog & good post.Its really helpful for me, awaiting for more new post. Keep Blogging!
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